Archives for July 2021

20 Cities With the Most Severe Housing Shortages

The inventory shortage, which has been a nuisance for years now, is causing even greater disruption since the pandemic began. Fueling intense buyer competition and sky-high home prices, the historic supply crunch requires a “once in a generation” federal response to address decades of underinvestment and underbuilding, argues the National Association of REALTORS®.

There are areas of the country that exemplify the problem and support NAR’s urgent call. DeedClaim, an online deed preparation service, analyzed the 50 largest metros to identify the markets with the biggest housing deficits. The site crunched realtor.com® data to determine each metro area’s supply levels and analyzed population changes to find where the lowest amount of available housing is compared to demand.

Phoenix and Dallas topped the list with the biggest housing shortages. Cities in Southern states tended to have the largest housing shortages, according to the study.

Email Marketing and Why it’s So Important

Even with social platform usage continuing to rise, email remains a key element of any effective digital marketing strategy, providing a direct connection between you and your target audience, and facilitating a range of engagement benefits.

When it’s done right.

Top Key Instagram Metrics Every Marketer Should Know

What’s the most important metric for growing your Instagram audience and engagement?

Is it reach and/or impressions? What about follower growth, or average engagement rate?

Tracking the right metrics is crucial if you want to maximize your Instagram marketing efforts, but it may not always be clear where to start, or which specific elements are of most importance for your brand.

YouTube Audio Ads vs. Video Ads – Which Performs Better?

With more people now tuning into YouTube’s audio-only options, including YouTube Music, last November, YouTube announced the addition of audio ads in order to give marketers more options for connecting with their target audiences.

But are they effective – and how do they compare to YouTube’s regular video ad options, in terms of creative approach and response?

SOURCE: SocialMedia Today

Succeed with Video on Each Social Network

The team from Breadnbeyond share their tips for success in this infographic.

Are you looking for ways to improve your social media marketing strategy? Want to know how to incorporate video on each social network?