These Social Media Trends Are On The Rise In 2018

There’s no doubt social media will remain center-stage in our lives this year, but what type of content will make you shine this coming year?Unsurprisingly, video will remain the preferred vehicle for information. By 2020, around 80 percent of global internet traffic will be attributed to video, so it’s smart to get in right away! Choosing video makes sense when we look at the stats: almost 95 percent of video messages are retained by viewers, compared to only 10 percent of text content. Who wouldn’t want a piece of that?

Another trend? Generation Z is filled with true digital natives, with more than 30 percent using YouTube, 25 percent using Instagram and 14 percent using Snapchat. This year also brings good news for every content maker out there: investment in influencers is on the rise across all platforms and has even trumped classic email marketing campaigns. The increase in investment has its reasons: influencers can increase your conversion rates tenfold. Not bad in our book!

Another trend that won’t comes as a surprise? Smartphones gain more popularity every day, and by the end of the year, the world will see nearly 2.5 billion of them in use. That’s why social media platforms are developing better functioning mobile versions: more than 50 percent of screen time in the U.S. is on the phone, so it’s only logical mobile versions need to be up to the task. We wish you luck creating winning content this year!

 

What Does a Pianist See? | Eye Tracking

Using eye tracking glasses, this video answera the question of what a pianist sees while playing.

Steinway & Sons – A World of Excellence

A World of Excellence is the first documentary of its type in China to focus exclusively on the history, philosophy and heritage of the global luxury brands.

Things You Probably Don’t Know About The 2018 Winter Olympics

The 2018 PyeongChang Winter Olympics are winding down, but this year’s Games have brought exciting events and athletes with captivating storylines to your television screen.

While most fans of the Olympics focus only on the sports, the inner workings of the Games from budget to security can be just as interesting.  Did you know that the PyeongChang Games will cost $13 billion? Despite that staggering figure, it’s still four times less money than the previous 2014 Sochi Game. After all, any event as big as the Olympics will have a huge impact on the economy, media, and environment in addition to sports.

Security is tight at the PyeongChang Games. About $18.4 million has been spent on X-ray screening, and $1.2 million will be spent on cybersecurity by the time it’s all said and done. Meanwhile, 5,000 South Korean military service members are present along with 13,000 police officers. On top of that, the United States has sent 200 of their own security members and many other nations have probably done the same. It’s clear that security is paramount to the host and participating nations of the Games.

Countdown to the Best Tech of CES 2018

Many products featured at CES this year hold serious potential to shake up the real estate market. Here’s a look at some that technology.

A 3 Year View From the Seattle Space Needle

 A 4-minute video you’ve been waiting for to illustrate why a 4-mile drive in Seattle takes 45 minutes.

Making The Cut: Your Guide To Essential Kitchen Knives

How Close Are We to the Perfect Smart Home?

Want to do more than talk to your refrigerator and control your lights with your phone? This video explains how close we are to the smart home that can do everything for us.

Why hold music sounds worse now than it used to

If you’re old enough to remember actual phones instead of cell phones, you probably remember that hold music didn’t use to sound so crummy. So what changed? It all starts back when phones were still operated by switch boards. The long and short of it is that phone microphones and earpieces are designed for the human vocal range. Music doesn’t transfer so well. And now that cell phones are getting higher quality, that discrepancy is becoming more and more obvious.