All Treats, No Tricks: Halloween for Brands

Halloween is fast approaching, and if you’re searching for insights into the latest trends and shifts, TikTok is the app of the moment, and could provide a helpful guide as to where people are leaning for the spooky season.

Data Never Sleeps – How Much Data is created every 60 seconds

If you’re like most people, you’re spending more time in social apps as you look to stay connected, you’re spending more money via eCommerce, stemming from store closures and restrictions, and you’re logging in to work from home, leading to new habitual behaviors.

Among the key notes (and again, these stats relate to what happens every minute):

  • YouTube users are watching 694,444 hours of video
  • Zoom hosts 856 minutes of webinars
  • TikTok users watch 167 million clips

source: SocialMediaToday

Google’s Core Web Vitals & Ecommerce Website Builders – How To Optimize For Them

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8 Social Media Marketing Trends and Predictions for 2022

Are you mulling over your social media strategy for the year ahead? Want to learn about the key trends likely to affect how potential customers use social media?

The team from Red Website Design share 8 social media trends to watch out for in this infographic.

The Best Low-Maintenance Kitchen Finishes

Cut down on cleaning time and repair costs by choosing these finishes for flooring, cabinets, countertops and more

If you want to cut down on the time it takes to keep your kitchen spick and span, you should take a closer look at your finishes. From flooring to hardware, the materials you select can tack on extra time to your cleanup routine. Wondering which options cut down on dusting, scrubbing and wiping? Here’s a list of easy-to-maintain finishes.

Key Types of Content Distribution Channels

Do you know the difference between ‘Paid’, ‘Earned’, and ‘Owned’ media channels, and how you can utilize each in your digital marketing approach?

Each plays an important, but different role, and understanding this, and how to utilize these tools, is key to mapping out an effective strategy and driving response with your marketing campaigns.

TikTok Impact on Audience Behaviors

Would you consider the time you spend on TikTok as ‘time well spent’?

That’s the core of what TikTok sought to find out via a new survey conducted in partnership with Kantar among more than 7,000 global TikTok users.

The results show that TikTok users are increasingly getting enjoyment and connection from the app.

Best Use of Audio on TikTok for Brands

TikTok has transformed the role of sound in social media.

Rather than it being an afterthought, for many, music has become the trigger point for the creative process. Creators will now seek out trending songs or sounds on TikTok, and make their content to suit, knowing that’s how it’ll be discovered.

That means that brands also need to consider their audio options in the app, and how they can align with the same trends. According to TikTok’s own research, 73% of users will “stop and look” at ads on TikTok with audio.

TikTok is a ‘sound on’ platform, and creating your campaigns with this in mind could end up defining your ultimate level of success in the app.  

Ever heard of ‘sonic branding’? Full article here.

Homes in 10 Hottest Markets Are Selling in 6 Days

Homes are selling faster than ever—in less than a week in the country’s most active housing markets.

Realtor.com® released a new report revealing housing’s top 10 ZIP codes for 2021. This year’s list showed some of the most significant drivers behind the hottest markets:

  • Housing affordability with asking prices that offer bigger houses for the money
  • A growing number of high-income millennials
  • Close proximity to local amenities and outdoor activities

“The ZIPs that make our annual hottest report are very competitive, but this year, they are white hot,” says Danielle Hale, realtor.com®’s chief economist. “Homes in this year’s ZIPs are under contract in less than a week, which is three times faster than the contract times for last year’s hottest markets. While there’s no question that buyers have faced a challenging housing market during the pandemic, our hottest ZIPs list also highlights some of the silver linings. The rise in remote work has given some buyers more flexibility to live wherever they want, and many are finding larger homes at lower prices, as well as a higher quality of life, in the 2021 hottest ZIPs.”

Homes are selling in the top 10 markets an average of six days—31 days faster than the rest of the country. Home listing views on realtor.com® are up 156% compared to a year earlier.

7 Social Media Design Mistakes That All Marketers Need to Avoid

The team from Red Website Design share seven social media design mistakes you should avoid in this infographic.

Are you looking for ways to improve your social media presence? Want to learn how to get your social media images looking perfect every time?