Email Marketing and Why it’s So Important

Even with social platform usage continuing to rise, email remains a key element of any effective digital marketing strategy, providing a direct connection between you and your target audience, and facilitating a range of engagement benefits.

When it’s done right.

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  1. […] Email marketing remains a powerful digital marketing mainstay, with excellent Return on Investment (ROI). Email also remains the primary communication tool of most businesses, so automation could only expand to meet its needs. […]

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