As TikTok continues to grow, and become a key culture driver in many regions, many advertisers are logically considering how they can tap into the platform in order to boost their promotions.

But marketing on TikTok is different from other platforms, most specifically in that TikTok users respond better to native-style content, arguably more so than other platforms. The full-screen, short-form nature of TikTok clips means that interruptive approaches are less successful, so you need to align with norms and trends of the ‘For You’ feed for maximum branding impact.

Are you just getting started with a Google Ads campaign for your business? Need help creating your ads and deciding on the right way forward?

The team from Red Website Design share 8 free Google Ads tools to try in this infographic.

Engaging visuals are key to standing out in busy social media feeds, and as such, it’s worth taking note of trend listings like this and considering whether you need to update your brand style and format.

According to a recent CMO Survey, social media became even more critical to marketers during the pandemic, with those that were able to get their social media efforts right seeing major return on their social media investments. 

It’s clear that social media will continue to play a crucial role in driving customers, especially in the post-pandemic world – and as such, marketing leaders need to plan their social media marketing strategies accordingly. 

With the holiday rush about to get fully underway, Facebook is this week sharing a range of business and marketing tips via video sessions with internal experts, to help brands get their processes in line, and get the most out of the season.

If you’re like most people, you’re spending more time in social apps as you look to stay connected, you’re spending more money via eCommerce, stemming from store closures and restrictions, and you’re logging in to work from home, leading to new habitual behaviors.

Among the key notes (and again, these stats relate to what happens every minute):

• YouTube users are watching 694,444 hours of video
• Zoom hosts 856 minutes of webinars
• TikTok users watch 167 million clips

source: SocialMediaToday