Found a great post from Scienceofpeople. Check it out for a deeper dive on this topic.
Visuals are a key element of any successful social media strategy, with the right image or video able to grab attention and stop users as they scroll through their busy feeds.
Are you considering your social media plan of attack for the year ahead? Want to know the best social media platforms to help you grow your small business?
LinkedIn has published a new, 17-page pocket guide on effective B2B creative, which highlights some of the key elements to consider when putting together your campaigns, in order to create ‘thumb-stopping’ moments.
“The ‘thumb stopper’ refers to a piece of content on the feed so eye-catching, attention-grabbing, and intriguing that it causes a user to stop scrolling and take notice. There’s no surefire formula for creating thumb-stopping content. Powerful creative is what makes the magic happen, and it can only come from talented marketers and creators possessing a keen understanding of their audiences.”
As explained by LinkedIn: