Top 7 Social Media Strategies CMOs Must Adopt in 2022

According to a recent CMO Survey, social media became even more critical to marketers during the pandemic, with those that were able to get their social media efforts right seeing major return on their social media investments. 

It’s clear that social media will continue to play a crucial role in driving customers, especially in the post-pandemic world – and as such, marketing leaders need to plan their social media marketing strategies accordingly. 

3 Ways to Build a Relationship Between Your Brand and Your Audience

Are you looking for ways to maximize your Instagram efforts this holiday season?

Instagram has provided some quick tips to help, via Lolly Hu, the founder of stationery brand ‘Oh Lolly Day’ which has built a large, engaged audience in the app.

Facebook Shares Messaging Tips for Businesses Ahead of the Holidays

With the holiday rush about to get fully underway, Facebook is this week sharing a range of business and marketing tips via video sessions with internal experts, to help brands get their processes in line, and get the most out of the season.

Hashtags: Why and How to Use Them on Social Media

While they’ve been a part of the social media landscape since pretty much the beginning, many people still don’t understand the use or value of hashtags, or how to choose the right tags to include in your posts.

Data Never Sleeps – How Much Data is created every 60 seconds

If you’re like most people, you’re spending more time in social apps as you look to stay connected, you’re spending more money via eCommerce, stemming from store closures and restrictions, and you’re logging in to work from home, leading to new habitual behaviors.

Among the key notes (and again, these stats relate to what happens every minute):

  • YouTube users are watching 694,444 hours of video
  • Zoom hosts 856 minutes of webinars
  • TikTok users watch 167 million clips

source: SocialMediaToday

Google’s Core Web Vitals & Ecommerce Website Builders – How To Optimize For Them

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8 Social Media Marketing Trends and Predictions for 2022

Are you mulling over your social media strategy for the year ahead? Want to learn about the key trends likely to affect how potential customers use social media?

The team from Red Website Design share 8 social media trends to watch out for in this infographic.

TikTok Impact on Audience Behaviors

Would you consider the time you spend on TikTok as ‘time well spent’?

That’s the core of what TikTok sought to find out via a new survey conducted in partnership with Kantar among more than 7,000 global TikTok users.

The results show that TikTok users are increasingly getting enjoyment and connection from the app.

Best Use of Audio on TikTok for Brands

TikTok has transformed the role of sound in social media.

Rather than it being an afterthought, for many, music has become the trigger point for the creative process. Creators will now seek out trending songs or sounds on TikTok, and make their content to suit, knowing that’s how it’ll be discovered.

That means that brands also need to consider their audio options in the app, and how they can align with the same trends. According to TikTok’s own research, 73% of users will “stop and look” at ads on TikTok with audio.

TikTok is a ‘sound on’ platform, and creating your campaigns with this in mind could end up defining your ultimate level of success in the app.  

Ever heard of ‘sonic branding’? Full article here.