The Psychology of Color in Marketing [Infographic]

Your brand, and how it’s utilized in your marketing, must be done in a careful and thoughtful manner, and the colors that you use to represent your brand and products are very much a part of this consideration. Different colors trigger different psychological responses, and smart use of color can have a big impact on perception, and can even drive action from your audience.

To glean more insight into the impact of different colors in your marketing efforts, the team from LuxurySoCalRealty have put together this infographic, which looks at the various ways in which color can and should be used in marketing.

The Psychology of Color In Marketing and Branding

 The 45-Minutes Instagram Engagement Plan

Are you struggling to dedicate the time required to maximize your Instagram engagement? Want to learn how to achieve social media success in just 45 minutes per day?

The team from The Social Momma share their Instagram engagement strategy in this infographic.

Twitter Shares Insights into Music Engagement Trends

Music is a key cultural driver, and as such, it can also be a prominent vehicle for trends, memes, communities, and other engagement.

This means that it should also be on the radar of marketers looking for new opportunities to expand their reach on social platforms – and Twitter is a key medium for tapping into trending music discussion.

A Guide for Creating Instagram Reels

Here are the video specs, tools and Reels core features that any creator can use as a reference or learning guide for creating Instagram Reels.

The Internet Every Minute (2022 Version)

It’s amazing to consider the amount of connected activity these days, as we become increasingly reliant on the internet for social connection, entertainment, work, shopping, etc.

That’s become even more evident in recent years, with the pandemic sparking a new shift to working from home, which means that, increasingly, more and more people are reliant on the web for virtually everything they do.

Social Media Marketing Myths You Should Stop Believing

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Another great guest post from Mary Aspen Richardson.

Social media marketing is a crucial aspect of any business these days. If you ignore it, you risk losing a lot of profit and growth. However, there is a lot of misinformation about what social media can or cannot do for you. So, we will talk about social media marketing myths you should stop believing.

1. You Can’t Adequately Assess Social Media Marketing

It is usual for folks new to social media marketing to get lost in the data. This is because there is just too much data, and it is hard to go through it all. However, while it may be hard to find, it is there; you just need to know where to look. And if you don’t know where to look, or you’re just new to social media marketing, the best approach would be to hire professional digital marketers or a social media manager. They will know what to look for to measure your marketing accurately.

A person holding a phone with social media marketing statistics displayed on it

However, you must be careful who you hire to help you assess your social media marketing. Another reason this social media marketing myth exists is that inexperienced marketing companies often mislead their clients because they don’t know what they’re doing. Also, if you don’t want to work with professionals at all, there are several digital tools available to assist you in tracking your marketing. 

2. The Audience Will Come To You

We’d all love to be able to go on any social media platform and gain new customers solely on the strength of our products or services. That, however, is impossible. You can’t simply target the platform with advertisements and hope for new customers. Social media marketing relies on a mix of organic and paid advertisements, and for that to work, you must follow your target audience. Instead of choosing a platform just because it has the most users, you should do some preliminary research. Determine which platform your customers use and where they spend the most time. Then, you can create an account and attempt to establish a social media presence.

Furthermore, different social networks will employ different methods to offer advertisements to consumers. For this reason, you need to examine your customers’ interest in the platform and how they engage with it. This is the only way you’ll be able to create a compelling social media marketing campaign and boost your following. Not only that, but knowing your core customer is essential if you want to work on your numbers and attract more followers.

3. You Must Be Present on All Social Media Networks

You may have heard that you must have a social media presence on all major platforms to succeed. That is, however, not the case. Trying to be on all major platforms at once can even hurt you. Managing your social media accounts can be time-consuming and frustrating, and it may end up costing you more than it’s worth. You can’t be everywhere at once, just as in real life. Consider concentrating on one or two platforms if you’re just starting a social media strategy. Make sure that you are giving those platforms all of your attention. Only once you believe you’ve saturated one platform should you move on to another. For most businesses, reaching all of their potential customers on a single platform takes years. Therefore, take your time with just a couple and see where it goes.

It is a good idea to concentrate on only one or two platforms for social media marketing.

4. Only Certain Brands Can Benefit From Social Media Marketing

Many wrongly believe that only companies selling distinctive goods (like clothing, shoes, and jewelry) can benefit from social media marketing. But that is not true. Almost any company can gain from incorporating social media marketing strategies. All you need to do is devise an effective social media marketing strategy. Dental care, property, employment, and decorative items are all regularly promoted on people’s social media feeds. It’s important to stress that virtually any company can benefit from implementing a social media marketing strategy. It doesn’t matter what it is that they’re selling. The only necessary thing is to zero in on your target customer. Everything else will take care of itself.

5. Social Media Advertising Is Expensive

Some people would let you believe that social media marketing is only effective if you spend a lot of money. However, social media can be incredibly affordable if you do it the right way. With some planning, your business can thrive on social media without putting a massive dent in your budget. The amount of money you will need to spend on social media marketing is going to depend on three factors:

  • How large is the target area of your ad? Are you looking for local customers or international ones?
  • How much money do you want to spend on one day of advertising?
  • How many days do you wish your ad to run for?
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Caption: Social media ads can be inexpensive if you know what you’re doing. So stop believing such social media marketing myths.

6. Quantity Over Quality

You’ve undoubtedly heard that you must post regularly to operate an effective social media marketing strategy. While this isn’t precisely a social media marketing myth, since quantity is vital, taking that phrase as an absolute may force you to concentrate on the wrong things. Striving for more posts is counterproductive if you ignore the quality of your posts. We’ve seen far too many businesses read a social media marketing guide and then approach it as if it were a quota to fulfill.

Companies will begin spamming empty and hollow posts that do not connect with their audience to meet the required quantity of posts. Many businesses get caught up in the rat race and lose sight of what makes them unique. The best approach to standing out on social media is to be loyal to yourself and concentrate on quality. And with that said, hopefully, now you how what social media marketing myths you should stop believing.

Meta description: If you want to improve your marketing on social media, here are a few social media marketing myths you should stop believing in.

Keyword: social media marketing myths.

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11 Tips to Improve and Refine Your SEO Strategy

How are your webpages ranking in Google search results? Seen any fluctuations or impacts in recent months?

Most websites have had to deal with some fairly significant declines in their search referral traffic of late, as Google continues to refine and improve its SERP rankings based on whatever it believes will provide the best results, and therefore keep people coming back to Google for their search needs.

Paid vs. organic social media – how to create a hybrid strategy

Another great article from Mary Aspen Richardson

There is a massive debate on whether paid advertising is better than organic. Organic traffic is always the best because it proves that SEO optimization and your content make a difference. However, there are also many benefits of paid ads that you cannot get with organic advertising. Like any other advertising strategy, social media advertising splits into two groups – paid vs. organic social media. Instead of determining which is better for your business, we want to talk about combining the two approaches and teaching you how to create a hybrid strategy. Let’s start!

The difference between paid social and organic social advertising

Just like with search advertising, paid social includes all options where you pay to get an ad displayed. Pay-Per-Click is the most popular option, showing promising results on social media.

Organic social is still very popular. All it takes is hard work, dedication, and time. But, it is a super effective way to build your online audience, considering it’s free.

Caption: Paid advertising on social media has the power to get your best offers in front of the right people.

Why you should use paid social advertising

A lot of people don’t like paid advertising because it costs money. And, if you don’t do it the right way, you will not get positive results. With that in mind, paid advertising on social media can be more beneficial than any other paid option you tried before.

It is no secret that people use social media to find inspiration. They often browse creative channels to find ideas that could make their lives better. And, once they find something they like, people will buy it. That is why shoppers on social media are more susceptible to paid advertising, which is a huge benefit.

Another thing to remember is that paid advertising can boost those conversion numbers. If you find out that a specific offer is driving conversions like crazy, you must use paid advertising on social media. This way, you will get that offer in front of the right audience and reach more people than you have followers.

Furthermore, if you struggle with free social advertising for SEO or other reasons, paid advertising is an excellent way to break that algorithm and still get some views. Remember, this is a good way to connect with people if you don’t have many followers.

With paid social, you can also support your free social campaign. And, as a bonus, you get to target the right group of shoppers for that specific product. Try to thinks outside the box when using PPC. There are many creative tactics you can try, so give it your best shot!

The benefits of organic social

The most significant benefit of organic social media is that you don’t have to pay for it. As long as you have time and are dedicated and creative, there is nothing you cannot do. Social media allows you to build a successful and efficient marketing plan for your business, free of charge. Also, it relies on hashtags, so you can use them to target the right group of people for your campaigns.

Furthermore, it brings you organic traffic, which is the best thing that can happen. You can use social media to interact with your clients, be a part of honest conversations, and connect on a personal level. You can get their feedback and make improvements. This is an excellent way to say, “We are here and listening to what you have to say!”

One of the things that social media takes great pride in is building a community of like-minded people. It is a gathering place for individuals to share their thoughts and opinions and connect with others. As a result, you will create an honest and transparent connection with the people most important for your business’s success.

Another great benefit of organic social advertising is that it allows you to use user-generated content. People share things on social media all the time. You can organize a contest, giveaway, or a special discount and ask people to create videos that advertise your business. Share the videos on social media, and reward the best entries at the end.

This way, you get to engage your users to become active members of the community. You also get social proof that many people follow your business. Furthermore, your marketing team gets a huge help because the users are creating content.

The more you use social media, you will quickly discover that this is a perfect channel for sharing your brand story.

Create a hybrid strategy by combining paid and organic social

As you can see, both of these approaches have tremendous benefits. Instead of determining which is better for your business, you should combine them and create a winning hybrid model.

Use organic social media to build a connection with your clients. Acquire data, analyze it, and start creating unique content. Once you build a community and get organic traffic, you should include paid social media elements.

That will be a great booster that will push the most successful offers into the spotlight. Only by combining the two strategies will you be able to grow your business and keep up with the competition. You are getting the best of both worlds.

Paid vs. organic social media – create a hybrid strategy and win the market

Your business needs all the help it can get. But, it also requires innovative thinking. When discussing paid vs. organic social media, you must be aware of the downsides. Paid social requires smart investments, or you will quickly lose money. Also, keep in mind that social media was not built for business. It is only becoming a part of it now. On social media, you can quickly go from hero to zero because the power of people is too strong. Be mindful of what you say online and how you create your marketing strategy. Have those words of caution in your mind while you try to create a hybrid strategy. Remember, all businesses are doing it. You just need to find a way to integrate this strategy into your business plan. Best of luck!

META DESCRIPTION: Today’s talk is about paid vs. organic social media and how you should use them to create a hybrid strategy. Here is everything you need to know!

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The Best Social Media Platform for Your Brand’s Video Marketing

Any marketer worth their salt knows that creating video content is an important part of a brand’s marketing strategy, but knowing where to spend your effort and budget can be daunting. If you’re wondering where you should concentrate your video marketing efforts, look no further. In this infographic, we’ll be drilling down on some of the most important stats for the three main video-centric social media platforms – TikTok, Instagram, and YouTube – so you know the best way to move forward with your video content creation.