Your Lit Guide To Marketing To Millennials

Millennials make up the majority of customers around the world. Are you making an effort to target them in your marketing campaigns? Check out some strategies that have worked (and a few that haven’t!) to make sure your campaign appeals to millennials.

What Happens on the Internet Each Minute

20 Tips For Preparing Your House For Sale This Fall

Rise of the New LinkedIn: By the Numbers

Has it been awhile since you last logged onto LinkedIn?

It’s a whole new ballgame on this hot social media site, as you can see from this infographic by NumberSleuth.

What Makes Things Cool?

Although trends might seem completely random, there are well-documented patterns to what becomes popular. A 20th century industrial designer, who created some of America’s most iconic looks, developed a theory of coolness that has been backed up by various scientific studies. Derek Thompson, senior editor at The Atlantic, explains the science behind why we like what we like.

The First Rule of Home Staging: Less Is Always More

declutterEmbrace your inner minimalist when prepping your home for sale. Here’s a room-by-room guide

Declutter. Edit your space. Get organized. You’ve probably heard all sorts of classic advice like this for getting your home sale-ready. But it’s helpful to know the goal behind these tips.

By paring down and minimizing distracting elements in your home, you give potential buyers the ability to imagine themselves living inside it. A clutter-free environment allows the space, beauty and intrinsic value of your home to shine. Beautiful wood floor details might be concealed with too much furniture, or pleasant natural light might be obscured by heavy drapery. So edit your home by replacing and eliminating unnecessary, distracting and cumbersome items. Below,

we break down this less-is-more approach for each room.

YouTube Stats, Facts & Video Marketing Cheat Sheet


10 secrets to selling your home



Facebook Cheat Sheet

Using the correct image dimensions can make or break your Facebook posts or ads. Facebook can distort or cut off highly-engaging images you’ve worked diligently to create.

While Facebook provides information on dimensions for each of it’s images, designers or marketers working in social media require an exhaustive “cheat sheet” which outlines all dimensions for Facebook’s images.

TechWyse created this Facebook image sizes cheatsheet to help marketers, designers and social media experts quickly access all the information they need regarding Facebook image sizes. This downloadable and printable infographic covers everything from posts, mobile ads, sponsored posts and more. Simply print and pin this infographic at your desk or office for quick reference to all of Facebook’s image dimensions.

The infographic also includes tips to ensure your posts perform well and engage users. For example, it’s important to know that if an image size is smaller than 470x246px, Facebook will automatically render it as a thumbnail. As well, Facebook will choose the center of your image if you neglect to upload the exact recommended dimensions. This can especially impact the success of an ad across desktop or mobile. Lastly, the infographic notes that Facebook will not approve promoted posts with more than 20% text.

As well, this infographic not only covers images that appear on the newsfeed but also along the right column, while also highlighting the space you’ll have for text above and below posts. For example, a sponsored post thumbnail in the right hand column is 254x133px.

Facebook is continuously updating it’s recommended dimensions, so it’s important to ensure you’re staying on top of the correct image sizes so that your posts and ad campaigns are engaging users or attracting customers.

Download, print or simply bookmark the below infographic to quickly and easily get the dimension information you need.