Another fine post from Mary Aspen Richardson
We live in the age of social media. Marketers worldwide are trying to find better ways to utilize social media and improve marketing, sales, and brand awareness. There are many social media strategies at your disposal, and it is crucial to understand what each does. That’s why we want to discuss social media tactics that can boost your online business. Here is everything you need to know!
Set reachable and measurable goals
The first step in every plan is to understand what you are trying to achieve. When it comes to social media engagement, there is a whole list of goals you could focus on:
- increase brand awareness;
- get more followers;
- drive more website traffic;
- generate leads;
- increase conversions;
- grow revenue;
- provide customer service;
- build a community.
All of these are reasonable goals. However, it would be best if you did not focus on completing them all simultaneously. If you have a team of only a few people, you should set your priorities and go from there. You can always add a goal or two to the list, but make sure your starting goals are close to complete.
The idea is that you don’t want to create a situation where you cannot keep up with tracking all your goals. That may seriously backfire. The evolution of social media managers clearly shows much progress in the field, as they can take on more responsibilities. But, if you are new to this game, pace yourself and start slow.
Caption: Setting SMART goals is the best way to move your business forward.
Furthermore, all of your goals should be measurable. For example, don’t just say, “I want to increase the conversion rate.” What’s your measure of success there? If you had one conversion more than the last month, does that mean your campaign was a success?
It is better to say, “I want to increase the conversion rate by 15%.” Now you have something to work with. When setting goals, be sure to set SMART goals: specific, measurable, achievable, realistic, and timely.
Know your audience
To be successful on social media, you need to target the right audience. There is too much content and too many people browsing social media. From a customer perspective, they see a pool of random things. Everyone is trying to pitch their products and services, and there is a lot of spammy content. You don’t want to communicate with people that don’t have an interest in what you offer.
Customer research plays a crucial role here. You can do various social media polls to collect customer data. It is an excellent way to get to know your customers and, more importantly, find out where they are.
Follow your audience
As a social media manager, your goal is to manage various social media profiles, post content, communicate with customers, and so on. The more accounts you have to operate, the more work you have.
Caption: Choose one or two social media platforms for starters, and add more as you become more experienced.
As a business owner, you want to pace yourself when choosing social media platforms. Do not try to take multiple platforms if you cannot maintain the same quality and dedication. Try to master one platform before switching to the next one.
Be consistent with posting content
One thing that social media followers want is consistency. If you start publishing one post daily, you want to maintain that consistency. If you add another platform, you should follow the same schedule there.
The best way to connect with your audience is to produce quality content constantly. If you don’t think you can create many posts and maintain quality, start with a smaller number.
To clarify, it is okay if you miss a post or two; that will not create any significant problems. However, it would be best if you avoided that practice and always try to stay on schedule your followers are used to.
Use scheduling apps
Since we are talking about consistency, the best way to achieve this is to use a scheduling app. You can write your posts, schedule a date and time of posting, and significantly reduce your work this way. Automated posting is one of the best strategies at your disposal.
Your content should tell a story
When we talk about releasing quality, consistent content, there is more to this strategy than meets the eye. It would be best not to look at your business as a tool to sell products. Your business should become an institution – a brand that conveys specific values. Every piece of content you post on social media should tell a story about your brand.
You want to connect with your customers on a more personal level. You can use social media to let them get to know the staff, learn company history, and become a part of a society you are trying to build.
Caption: Social media will help your business to connect with customers all around the world.
Social media is very visual
Using stunning visuals is the best way to create unique and shareable content. Even though social media posts have words, the picture may speak volumes. And everyone will focus on the image first and then read the post.
Invest time and effort into creating unique photos, and you will achieve much better results.
Use social media to boost other marketing strategies
A well-placed post can help your business in many ways. For example, let’s say you want to organize a giveaway. You create a visual that engages clients and asks them to send an email explaining in three sentences why they should win the prize. This one simple strategy is now growing your email database at the same time. If you use social media for this, you have your contact list for a newsletter.
Social media tactics that can boost your online business – explained!
These social media tactics have a high percentage of success. As a key takeaway, try mixing them to create a solid strategy to boost your online business. Remember, pace yourself, and always maintain the quality. It is always easier to increase social media engagement than to decrease it.
META DESCRIPTION: Many social media tactics are at your disposal if you wish to boost your online business. Here is everything you need to know!