New Media — Page 17

Facebook Approaches 500 Million Mobile Users – Infographic

August 2, 2012 By EmmanuelFonte Leave a Comment

I do enjoy my cycling and it is a great way to keep fit, socialize and enjoy coffee all in one capsule of time.

It also is one way of refreshing the body, mind and soul from the the pressures of work and life.

Cycling though can be dangerous, with trucks and cars and other immovable objects threatening life and limb.

But there is a new and alarming epidemic and trend that is making the roads more dangerous and it is the addicted Facebook user checking their timeline on their mobile.

Luckily the police have realized this and in fact in Fort Lee, New Jersey in the USA they have started booking “dangerous” walkers who are not obeying the rules of the road“.

It certainly is about time because it would be embarrassing to report to my friends that I was injured cycling not from a hitting a bus but by being taken out by an over zealous and jaywalking Facebook user on their mobile!

Facebook Understands the Importance of Mobile

Facebook must have been talking to the police about this mobile addiction trend because they have just bought Instagram which isn’t even a social media website but just a mobile app (a mobile app that just happens to have nearly 40 million users).

Additionally Facebook has increased its focus on mobile in preparing for a mobile and social web that goes beyond the Instagram acquisition with the purchase of the Android photosharing app developer “Lightbox” as reported by Techcrunch.

Lightbox creates photo blogs from a users uploads and has been described as the “Lazy man’s Tumblr”

Now before you rush off and try and sign up to Lightbox, the acquisition is not the business or the app but only the team, as it will be closed down by June 15 and you will see its technology emerge as a Facebook mobile feature sometime in the future.

The other common element to take note of with both these acquisitions are that they are photo centric “apps”, because Facebook knows that photos are the highest engaging content on its platform (50% higher share rate than any other type of update on Facebook timelines)

The challenge that still remains for Facebook, is how they will monetize the burgeoning mobile space.

The Compelling Facts and Figures

One other compelling reason Facebook is aggressively chasing mobile users is that in the developed countries its growth is approaching saturation point.

In developing countries the use of mobile is predominant with telecommunications infrastructure being built around mobile technology instead of fixed.

This is evident with countries like New Guinea (78%) and Nigeria (81%) having some of the highest Facebook mobile penetration in the world.

54% Penetration of Facebook mobile (488 million out of 901 million users)
Android and Apple share the largest mobile platform usage at 19% each
iPad is 5% of Facebook mobile usage
The top 5 countries using Facebook mobile are USA, Indonesia and India followed by the UK and then Mexico

Filed Under: Blog, New Media Tagged With: facebook

See the INSIDE from the OUTSIDE, ANYtime – ANYwhere [video]

August 1, 2012 By EmmanuelFonte Leave a Comment

[pb_vidembed title=”” caption=”” url=”http://www.youtube.com/watch?v=05whx5TaJPQ” type=”yt” w=”600″ h=”338″]Continuing the tradition of enhancing the home search experience with innovative tools, John L. Scott introduces mobile apps for the iPhone, iPad and Android devices to bring you a full featured, mobile search experience – anytime, anywhere. Searching for a home has never been simpler or more convenient. Get comprehensive listing information in seconds on your Smartphone or mobile device.

Download it here from your mobile device: iPhone | iPad | Android

Filed Under: Blog, marketing, New Media, Real Estate, Technology

The Continued Rise of Mobile [Infographic]

July 28, 2012 By EmmanuelFonte Leave a Comment

According to Online Media Daily, this year the mobile payment transactions will exceed $171.5 billion which is a 62% increase from last year. As of Feb. 2012, 74% of smartphone users have used their mobiles for location related services. 50% of people who shop on smartphone use a GPS/mapping app to locate the address of a retail store.

By this year end, approximately 116 million people in America will use a smartphone at least once in a month, an actual increase from last year’s 93.1 million. It is a fact that 47% of smartphone owners will rather rely on their smartphones to find more information about a product. 36% read product reviews on their mobile devices about retail websites.

VIA: [Source]

Filed Under: Blog, New Media, Technology Tagged With: mobile marketing, mobile purchase, mobile-devices, smartphone

Best Times to Tweet or Post on Facebook [Infographic]

July 26, 2012 By EmmanuelFonte Leave a Comment

You put a lot of thought, energy and sometime money into your long-format post or infographic, and you want to get the most traffic out of it you can, right? Not only is it good SEO practice, but it feels good when someone “likes” your post on Facebook. So why not give yourself the best chance at receiving them? The Best Times to Tweet or Post on Facebook infographic from Raka has the inside scoop!

There are few resources better than URL shortener bitly for monitoring click-through rates for content shared on Facebook and Twitter. So when bitly released a report last month telling us all the best time to tweet or post to Facebook for click-throughs, we listened. And then we created an infographic.

This handy infographic highlights bitly’s data on the best times to share content on Twitter or Facebook if you’re looking to drive traffic to your site (or any site). Bitly found the best times to tweet for click-throughs are early afternoon Monday – Thursday, while Facebook content posted Wednesday at 3 p.m. generates the highest click-through rates, according to bitly’s data.

But why read words when you can look at pictures? Here’s the best-time-to-tweet-or-post-to-Facebook infographic created by digital agency Raka with data provided by bitly: