A History of Social Media [Infographic]
October 22, 2012 By Leave a Comment
I’m going to let you in on a well-kept secret.
There’s nothing new about “social media.”
Further, most online social sharing still happens outside of social networks.
From the very first email sent by researchers in Switzerland in 1971, to modern sites like Google+ and Pinterest, the Internet, and the valuable content it distributes, have always been social.
The very purpose of the Internet (every blog, website and virtual gathering place within it) is to let people connect, communicate, and collaborate.
So the concept behind Facebook, LinkedIn, and other social networking tools isn’t new. These sites just give us new, sexy, and easy-to use ways to do what we’ve always wanted to do online — exchange ideas and information.
The Internet has always been social, and it always will be. Still not convinced?
Here’s a handy timeline that might dispel any further historical myths about the true nature of the Internet, and where we’re all going with it, together …
Seattle is great place for Gen Y
October 10, 2012 By Leave a Comment
Seattle tops other metropolitan areas for its Gen-Y friendly work environment, according to PayScale, Inc., a provider of on-demand compensation data and software, reports the Puget Sound Business Journal. In partnership with Millennial Branding, a Gen Y research and management consulting company, PayScale released its findings on the state of the Gen Y worker, ages 18 to 29.
The Emerald City is named the best large metro area for Gen Y workers for its strong wage growth (4.4% increase between Q2 2009 and Q2 2012), high median pay ($44,000), and the abundance of tech employers in the area.
The best companies for Gen Y are clearly in the technology arena. Qualcomm, Google, Medtronic, Intel, and Microsoft are ranked as the top 5 firms for Gen Y based on pay, the percentage of Gen Y employees, job satisfaction, stress, and schedule flexibility among other criteria.
PayScale’s study indicates that Gen Y most commonly works in online marketing and social media and is more likely to engage with smaller firms that value entrepreneurship, innovation, social media, and flexibility.
Click on image for more
Facebook | The Things That Connect Us
October 9, 2012 By Leave a Comment
While I’m not a Facebook apologist, I am a fan. This, is a brilliant ad.
A smorgasbord of emotional titillation. Children playing, people crying, lovers loving, crowds jumping. Even a questioning gaze into the cosmos.
It’s all there, beautifully presented, to remind us just how much Facebook connects us.
[pb_vidembed title=”” caption=”” url=”http://www.youtube.com/watch?v=c7SjvLceXgU” type=”yt” w=”600″ h=”338″]
Smartphones: Impact on the World [video]
October 1, 2012 By Leave a Comment
An amazing look at how mobile technology is impacting all of us!
[pb_vidembed title=”” caption=”” url=”http://www.youtube.com/watch?v=IiKFEkjr2dc” type=”yt” w=”600″ h=”338″]
50% of Consumers Value a Brand’s Facebook Page More Than Its Website [INFOGRAPHIC]
September 30, 2012 By Leave a Comment
If you’re debating the power of social media for branding, here’s more proof that it matters: About 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests.
Market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are viewing a brand’s Facebook presence as more important than ever.
In fact, about 82% of respondents said Facebook page is a good place to interact with brands. But one of the top reasons to follow a brand on Facebook is to print coupons and discounts. The study revealed that 77% of those who “Like” a brand on Facebook have saved money as a result.
Consumers (73%) also noted that they have no issue with un-Liking a brand on the site if they post too often.
For a full look at how a brand’s Facebook presence is viewed and valued, check out the infographic from Lab42 below.
Here’s What LinkedIn’s Marketing Execs Think Is Wrong With Facebook
September 26, 2012 By Leave a Comment
Personal social networks such as Facebook are used to waste time, and professional networks are used to invest time, according to LinkedIn. In a recent blog post, the career networking site discussed new research it commissioned into why people use different social media sites, and what that might mean for advertisers trying to reach them.
For example, LinkedIn says that professionals go to career sites to stay up to date with their career and expect to hear from brands 26% more than on non-professional sites. The research doesn’t mention any names, but it obviously refers to Facebook when it talks about “personal” sites. People use those sites for “distraction” and to “kill time,” LinkedIn says, whereas LinkedIn is for “achievement, success” and “aspiration.”
The research is collected into a new report, called “The Mindset Divide” written by TNS Global, analyzes the major differences between personal and professional social networking.
Here is the “Mindset Divide” infographic.
Read more: BusinessInsider