Archives for June 2012

Social vs Search Smackdown: A Battle of Internet Marketing Titans [Video Infographic]

Some say image is everything, and that’s especially true on the Internet where the shift to visual optimization is playing an increasingly important role in the recent phenomenon of photo marketing.

In light of their numerous benefits for brands of all kinds, MDG Advertising developed an insightful infographic that illustrates the influence of images on a company’s business, branding, search, and social media efforts. For insight on optimizing images for content and commerce, along with advice on image optimization techniques, take a look at the following infographic to see why images can help make success a snap. [MDGAdvertising]<p>

Social vs Search Smackdown

The 25 Most Powerful Songs of the Past 25 Years

25_powerful_songsThey’re not the most beautiful songs, or the most musically important. In fact, a few could literally drive you nuts. But the following tunes—some as old as Mozart, others as current as Beyoncé—have fundamentally altered the world we live in at some point in the last quarter century. They’ve saved lives, brought glory to America, and gotten teenagers to use deodorant. Somehow, they’ve made a difference. So, ladies and gentlemen, put your hands together for the ultimate power playlist. Let the countdown begin!

25. “The Magic Flute” (Mozart)

Music That Makes Sewage Disappear
For all the chatter about how Mozart makes your kids smarter (false!) or how it helps with the SATs (possibly), the one thing that Mozart definitely seems to do is make sludge-eating microbes digest faster. A sewage treatment plant in Treuenbrietzen, Germany, has experimented with different operas, playing them at high volume through loudspeakers set up around the site. “The Magic Flute” seems to work best. Anton Stucki, the plant’s chief operator, believes the reverberations quicken the pace for breaking down refuse. “We think the secret is in the vibrations of the music, which penetrate everything—including the water, the sewage, and the cells,” he says. “It creates a certain resonance that stimulates the microbes and help them work better.” Stucki doesn’t even like opera; he’s a rock ‘n’ roll fan. But he tolerates Mozart because it makes the microbes more efficient, saving the plant up to $1,250 a month.

24. “867-5309/Jenny” (Tommy Tutone)

The Drunk-Dialing Song
For nearly three decades, this single has been a gift to smashed college kids everywhere. Ever since the song was released in 1982, crank callers have been dialing 867-5309 and asking for “Jenny.” People who are unfortunate enough to be assigned the number can look forward to dozens of prank calls a day, depending on where they live.

A few people have managed to turn the digits to their advantage. In 2004, disc jockey Spencer Potter of Weehawken, N.J., discovered 867-5309 was available in his area code and picked it up, thinking it would be good for business. Almost immediately, Potter was overwhelmed by the volume of calls. So in February 2009, he sold it on eBay to Retro Fitness, a health club that felt the digits fit perfectly with its 1980s-nostalgia theme. In the end, Potter made $186,853.09—a number he could live with.

23. “I Will Always Love You” (Whitney Houston)

The Song That Showed Saddam’s Softer Side

You might think winning elections is easy for dictators—after all, they aren’t running against anyone. But there’s still pageantry involved, which Saddam Hussein took seriously. To win the hearts and minds of Iraqis in 2002, Hussein boldly chose as his campaign anthem an Arabic cover of Whitney Houston’s version of “I Will Always Love You” (written by Dolly Parton). The song was played alongside footage of the dictator kissing babies, shooting guns, and striking heroic poses on Iraq’s three TV stations continuously during the election season. If that’s not proof Hussein tortured his own people, we don’t know what is.

22. “Smells Like Teen Spirit” (Nirvana)

The Tune That Revolutionized the Underarm Industry
Kurt Cobain claimed he didn’t know Teen Spirit was a brand of deodorant when he wrote Nirvana’s 1991 grunge anthem. In fact, the name of the song came from his apartment wall, where a friend had spray-painted “Kurt Smells Like Teen Spirit.” But the song’s impact on the antiperspirant was undeniable. The product’s manufacturer, Mennen, came out with a new tagline: “Do you smell like Teen Spirit?” Sales of the deodorant skyrocketed, and Mennen quickly expanded its line of Teen Spirit products; six months after the song was released, Colgate-Palmolive bought the company for $670 million. Though grunge fans didn’t care so much about how they dressed, apparently they cared how they smelled.

Read the full text here

Are Appraisers ‘Scared’ to Report Rising Prices?

ScaredReal estate professionals and mortgage loan officers say that appraisers seem to be reluctant to report price appreciation occurring in numerous spots across the nation, and it’s complicating sales transactions, The Real Deal reports.

Appraisal problems — where property valuations have come in lower than the agreed-upon sales price — have been an ongoing problem in derailing many real estate transactions the last few years. And despite reports of several markets seeing an increase in their home prices, many agents report that appraisals continue to be a sticking point.

Thirty-three percent of real estate professionals say they are continuing to face appraisal problems, according to a survey conducted by the National Association of REALTORS® in May.

Low appraisals “in markets that are no longer in decline is the single most important” valuation obstacle to “seeing a real recovery,” NAR President Moe Veissi says.

Appraisers may be being overly cautious, not wanting to be accused of potentially overvaluing properties, says Frank Gregoire, an appraiser based in St. Petersburg, Fla., and also a former chair of the Florida Real Estate Appraisal Board. Gregoire told The Real Deal that appraisers fear they may expose lenders to future lawsuits or high-cost “buy-back” demands by Fannie Mae and Freddie Mac.

“Appraisers are scared to death” to report rising values, Joseph Petrowsky, owner of the mortgage company Right Trac Financial Group Inc. in Manchester, Conn., told The Real Deal. Petrowsky says the appraisals aren’t reflecting the pick-up in some markets, in which some properties have even seen bidding wars.

Dennis Smith, co-owner of Stratis Financial Corp., recalls a bidding war recently in which four buyer offers took the contract price from $350,000 to $375,000, but the appraisal valuation still came in lower the contract price.

Nevertheless, the Appraisal Institute insists that appraisers aren’t discounting price appreciation in markets. Appraisers have a professional duty to arrive at valuations that “reflect the market,” whether positive or negative, and also reflect the most recent data, says Sara W. Stephens, president of the Appraisal Institute.

Source: "Appraisers ‘Scared to Death’ to Report Rising Prices," The Real Deal

Japanese Motorcycle Apartment Houses Both Bikes & Bikers

white-house-motorcycle

Garages are great if you need them, redundant if you don’t, and extremely expensive in short-on-space places like Tokyo, Japan. Hence this elegant, form-fitting apartment complex designed with motor-bikers in mind.

Yuji Nakae, Akiyoshi Takagi & Hiroshi Ohno triple-teamed this industrious project that provides eight dwelling units with entries tied to their cycle-sized, drive-up indoor parking spaces on the first floor.

Shaped like a winding street, the building itself lends each unit a distinct plan and shape – diversity despite cramped quarters.

Meanwhile, that same curved form allows all units to view both the common entry area but even larger window openings viewing outside the complex.

The lack of elevators might be striking in another structure, but realistically, this is to the home of a self-selected group of people fit enough to manage on a motorcycle day in and day out (not to mention the additional space saved by omitting such a convenience).

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Email Marketing Knocks Out Social Media in 5 Rounds

email

Experts Say Housing Prices Are About to Turn

Home-and-MoneyEach quarter, Pulsenomics surveys a

“distinguished panel of over 100 economists, investment strategists, and housing market analysts regarding their 5-year expectations for future home prices in the United States.”

Here are the results of their latest survey: Price appreciation/depreciation expected over the next five years:

2012:   -.4%
2013:   +1.3%
2014:   +2.6%
2015:   +3.2%
2016:   +3.5%

The average pre-bubble (1987-1999) annual appreciation was 3.6%

by THE KCM CREW

The 4th Is Almost Here: Fire pit building basics [VIDEO]

The Fourth of July is just around the corner, and kids and adults everywhere will want roasted marshmallows for smores. Homeowners can purchase a variety of pre-made fire pits or build their own. Watch this Lowe’s video for a demonstration.

 

The Rise of Mobile

TheRiseofMobile

“This infographic was designed by Trinity Digital a Washington DC Design Agency.”

Rotating Bookcases Can Turn to Face Either of Two Rooms

drama_camp_facesWhile lounging in the living room, you set your book back on the shelf to read later … then grab it off the shelf from your bedroom. Not magic, merely a bit of creative engineering with a twist. And consider the flip side: having a party in the living room, or want to clear you mind in the bedroom? No worries, you can spin yourself a blank wall on demand just as easily as you brought the bookcase into view in the first place.

While lounging in the living room, you set your book back on the shelf to read later … then grab it off the shelf from your bedroom. Not magic, merely a bit of creative engineering with a twist. And consider the flip side: having a party in the living room, or want to clear you mind in the bedroom? No worries, you can spin yourself a blank wall on demand just as easily as you brought the bookcase into view in the first place.

Via Inhabitat: “The UnWaste Bookcase is a brilliant sustainably designed full-wall rotating library created by architect Ben Milbourne (Bild Architecture), eco-designer Leyla Acaroglu (Eco Innovators) and furniture designer David Waterworth (Against the Grain).

Aside from its neat rotational functionality, it also features engaging materiality. “The bookcase is manufactured from reclaimed plywood discarded from construction site hoardings, and the material’s unique characteristics of posters, weathering, graffiti and mismatched paints were incorporated into the design.” This kind of multi-dimensional collaborative project really shows that two (or three heads) is better than one.