Archives for August 2021

TikTok Impact on Audience Behaviors

August 31, 2021 By EmmanuelFonte Leave a Comment

Would you consider the time you spend on TikTok as ‘time well spent’?

That’s the core of what TikTok sought to find out via a new survey conducted in partnership with Kantar among more than 7,000 global TikTok users.

The results show that TikTok users are increasingly getting enjoyment and connection from the app.

Filed Under: Blog, marketing, New Media

Best Use of Audio on TikTok for Brands

August 18, 2021 By EmmanuelFonte Leave a Comment

TikTok has transformed the role of sound in social media.

Rather than it being an afterthought, for many, music has become the trigger point for the creative process. Creators will now seek out trending songs or sounds on TikTok, and make their content to suit, knowing that’s how it’ll be discovered.

That means that brands also need to consider their audio options in the app, and how they can align with the same trends. According to TikTok’s own research, 73% of users will “stop and look” at ads on TikTok with audio.

TikTok is a ‘sound on’ platform, and creating your campaigns with this in mind could end up defining your ultimate level of success in the app.

Ever heard of ‘sonic branding’? Full article here.

Filed Under: Blog, marketing, Music, New Media

Homes in 10 Hottest Markets Are Selling in 6 Days

August 13, 2021 By EmmanuelFonte Leave a Comment

Homes are selling faster than ever—in less than a week in the country’s most active housing markets.

Realtor.com® released a new report revealing housing’s top 10 ZIP codes for 2021. This year’s list showed some of the most significant drivers behind the hottest markets:

Housing affordability with asking prices that offer bigger houses for the money
A growing number of high-income millennials
Close proximity to local amenities and outdoor activities

“The ZIPs that make our annual hottest report are very competitive, but this year, they are white hot,” says Danielle Hale, realtor.com®’s chief economist. “Homes in this year’s ZIPs are under contract in less than a week, which is three times faster than the contract times for last year’s hottest markets. While there’s no question that buyers have faced a challenging housing market during the pandemic, our hottest ZIPs list also highlights some of the silver linings. The rise in remote work has given some buyers more flexibility to live wherever they want, and many are finding larger homes at lower prices, as well as a higher quality of life, in the 2021 hottest ZIPs.”

Homes are selling in the top 10 markets an average of six days—31 days faster than the rest of the country. Home listing views on realtor.com® are up 156% compared to a year earlier.