Archives for September 2012

50% of Consumers Value a Brand’s Facebook Page More Than Its Website [INFOGRAPHIC]

likeIf you’re debating the power of social media for branding, here’s more proof that it matters: About 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests.

Market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are viewing a brand’s Facebook presence as more important than ever.

In fact, about 82% of respondents said Facebook page is a good place to interact with brands. But one of the top reasons to follow a brand on Facebook is to print coupons and discounts. The study revealed that 77% of those who “Like” a brand on Facebook have saved money as a result.

Consumers (73%) also noted that they have no issue with un-Liking a brand on the site if they post too often.

For a full look at how a brand’s Facebook presence is viewed and valued, check out the infographic from Lab42 below.


Garage Organization Tips

garage cleanup

source: via

Could This Be The Happiest House In The World? [Photo]


The grand piano gets a modern makeover [video]

piano2It isn’t often one sees something as iconic as a grand piano get a makeover, but Peugeot Design Lab decided to buck tradition and bring this essential instrument into the modern age.

Though traditionalists may scoff at the sleek exterior, don’t jump to the conclusion that this startling instrument wasn’t lovingly and painstakingly crafted, as can be seen in the video below. It might not be your grandfather’s grand, but at least it’s not a synthesizer.


pinao 1

read all about it here.

Housing Market Report – RealTrends [video]

Women & Homeownership

As a Follow-up to my post, here is a visual representation of how women see home ownership.


Source: TDBank

Home Sale Stats


Based on NAR’s September Existing Home Sales Report

source: KCM

What If The White House Was For Sale?



Housing trendsThe National real estate market continues to maintain steady growth and appreciation, as evidenced by the latest Case-Shiller Index, which showed steady increases in month over month home prices, across 20 major metropolitan areas. Since the beginning of 2012, the indexes have risen 3.5%, a sign that the bottom of the market may indeed be behind us. What is even more encouraging is the year over year appreciation, as noted by the index, posting the first positive numbers since the end of the home buyer’s tax credit of 2010.

Housing trends2

As the housing market gains strength, the inventory of both new and existing homes has dwindled. Motivated buyers are moving off the fence to take advantage of the historically low rates and adjusted prices. Because of this, multiple offer situations have become increasingly common and have intensified the market. The strong sales activity has triggered prices to rise in the more affordable and mid price ranges as well as the higher price ranges near job centers; signaling a flip in the market.

Housing trends3

Initiated by the elevated number of residential investors and local home buyers gaining confidence and reentering the market, the Northwest housing market has seen a

Another market trend we have observed is the increase in the use of mobile technology among both buyers and sellers. The John L. Scott mobile app gives buyers an extra edge when searching for a home and gives sellers targeted exposure to quickly and successfully sell their home.surge of buyers.

Housing trends4

These indicators show that moving into 2013 we will likely see a continuing of the fundamental strengthening of the local real estate market.