The Role of Video Marketing in a Digital Marketing Strategy

Another great article from Mary Aspen Richardson

Video marketing is one of the most powerful tools at a marketer’s disposal. It is versatile and applicable in many ways. Today we want to talk about the role of video marketing in a digital marketing strategy and why it is such a crucial type of content. Learn how to benefit from including videos in your marketing campaigns and completely change your advertising approach.

Video marketing is highly engaging

What would you choose if you had to choose between watching a video or reading a text describing that same video? We all know a saying that a picture is worth a thousand words. If that is true, then a video is worth a thousand pictures.

Videos are incredibly engaging, and they will dominate 2023 for multiple reasons:

• They create a perfect synergy of image and sound
• The music adds to the emotional aspect
• People can listen to videos while working on other stuff
• They are very entertaining
• Videos can also be very descriptive and educational

With all of that in mind, it is much better to advertise products and services through videos. Customers can connect better with the product and see it before the purchase. That is crucial for digital marketing, especially when people buy products online without seeing them in person.

Video marketing builds trust

From where we left off, customers will have more confidence in their decisions once they see products or services in a video ad. That builds trust in the company and the product.

As a business, if you can provide relevant information about the product and also demonstrate how it works, you save your clients a lot of time. They don’t have to do further research or determine how the product works.

Furthermore, using videos to create product reviews or customer testimonials adds a whole new level of trust to your company. Future customers can now not only see how the product works but also get to see how other people use it and what they think of it. That is an excellent strategy that helps you to advertise through word-of-mouth advertising.

It is easier to tell your brand’s story with a video

Because of their storytelling narrative, videos are perfect for presenting your brand’s mission, values, and culture. Whether we talk about promotional content for customers, or internal materials for employee use and education, videos will deliver 100% of the time.

As a marketer, engaging with the audience and ensuring your content keeps them interested is your job. When it comes to videos, half of your job is already done.

You can implement videos in any type of marketing

Whether you want to advertise through emails, social media, PR, or any other type of digital marketing, you can use videos as your main content. The role of video marketing revolves around its flexibility. Videos are easy to work with and will substantially improve any marketing strategy you can think of.

People are more likely to share videos

You will benefit from videos if you create a winning social media marketing strategy and rely on your followers to share relevant content. People are likelier to share them with friends because they are entertaining, educative, and engaging.

Furthermore, if done correctly, videos can go viral and increase traffic. Viral marketing is a monster to tackle, and if you plan to use this strategy, there is no better content type than videos.

If we look at how videos developed over the years and how popular they are today, it is clear why people love them. No other type of content can generate millions of views that quickly.

Videos improve SEO

Besides attracting customers’ attention, videos will also benefit your search engine optimization strategy. Google loves videos because they require a lot of effort and energy. Also, they drive more traffic through views, which will indirectly rank your business website higher. Furthermore, if you plan on generating leads with video marketing, that is the best way to get more potential clients as well.

Also, videos are very convenient for mobile devices. People use mobile phones all day, and once you optimize your website for mobile, you will create an efficient synergy that will bring you a lot of SEO juice.

Differentiate yourself from the competition by using video marketing

It is a fact that many businesses today use video marketing. If you miss this opportunity, you will fail behind. However, you engage with your audience through the power of videos. In that case, you can differentiate your business from the rest of the market and stand out among the competitor companies while maintaining a positive digital marketing ROI.

All you need to do is to figure out a unique way to record your videos. It is all about the presentation and the message you want to send. You have to think from a couple of different angles. Some of the most useful types of videos to utilize are:

• Explainer videos
• Product demos
• Customer testimonials
• Brand videos
• How-to videos
• Behind-the-scenes videos
• Live videos
• Animated videos
• Webinars
• Personalized videos

Each type requires a different filming technique and speaks to a different audience. That is also a crucial detail. No matter what your product is, people might want different things out of it.

For example, if you are selling subscription-based software, one customer would like to learn more about the software. Another person could want to learn how to troubleshoot a specific issue or use a feature. Or, they could also want to learn how this software will improve their business.

That is why it is crucial to have a variety of videos. That way, you can talk to different groups of customers.

That is the role of video marketing

We hope you now have a better understanding of the role of video marketing. There are many different digital marketing strategies, but as long as you understand how to use videos, you can implement them in any approach.

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