It’s been said that your home is your castle, and sometimes you need help defending it. NAR’s newest campaign, “Dreams,” assures consumers that NAR and REALTORS® are working hard to protect the dream and reality of homeownership for our families and our future.
Americans are getting more optimistic about their financial future, and they believe housing still plays an important part in that, according to a poll of 1,000 to 2,000 people conducted by FTI Strategic Communications.
Sixty-two percent of Americans say they expect the economy to improve within the next year. What’s more, 73 percent of those surveyed say home ownership is part of achieving the American Dream.
According to the survey, Americans believe they increasingly hold their financial fate, with 60 percent saying that they can be comfortable financially by working hard and being savvy with their investing.
What’s more, 44 percent say they believe they’ve had more opportunities than their parents.
The survey found that the chief worries among the public is paying for health care, losing a job, and the high costs of education.
Source: “Consumer Corner: Americans Still Optimists,” Bloomberg Businessweek
Below are some interesting statistics and an infographic exploring the survey results and U.S. homeownership aspirations.
• 59 percent of respondents say owning a home is vital in defining the American Dream
• The majority of today’s younger renters (18-34) intend to buy a home (84 percent)
• When describing how they felt when they first purchased a home, 56 percent said excited
• 24 percent intend to sell their current home and buy up in the future