Another great article from Mary Aspen Richardson
There is a massive debate on whether paid advertising is better than organic. Organic traffic is always the best because it proves that SEO optimization and your content make a difference. However, there are also many benefits of paid ads that you cannot get with organic advertising. Like any other advertising strategy, social media advertising splits into two groups – paid vs. organic social media. Instead of determining which is better for your business, we want to talk about combining the two approaches and teaching you how to create a hybrid strategy. Let’s start!
The difference between paid social and organic social advertising
Just like with search advertising, paid social includes all options where you pay to get an ad displayed. Pay-Per-Click is the most popular option, showing promising results on social media.
Organic social is still very popular. All it takes is hard work, dedication, and time. But, it is a super effective way to build your online audience, considering it’s free.
Caption: Paid advertising on social media has the power to get your best offers in front of the right people.
Why you should use paid social advertising
A lot of people don’t like paid advertising because it costs money. And, if you don’t do it the right way, you will not get positive results. With that in mind, paid advertising on social media can be more beneficial than any other paid option you tried before.
It is no secret that people use social media to find inspiration. They often browse creative channels to find ideas that could make their lives better. And, once they find something they like, people will buy it. That is why shoppers on social media are more susceptible to paid advertising, which is a huge benefit.
Another thing to remember is that paid advertising can boost those conversion numbers. If you find out that a specific offer is driving conversions like crazy, you must use paid advertising on social media. This way, you will get that offer in front of the right audience and reach more people than you have followers.
Furthermore, if you struggle with free social advertising for SEO or other reasons, paid advertising is an excellent way to break that algorithm and still get some views. Remember, this is a good way to connect with people if you don’t have many followers.
With paid social, you can also support your free social campaign. And, as a bonus, you get to target the right group of shoppers for that specific product. Try to thinks outside the box when using PPC. There are many creative tactics you can try, so give it your best shot!
The benefits of organic social
The most significant benefit of organic social media is that you don’t have to pay for it. As long as you have time and are dedicated and creative, there is nothing you cannot do. Social media allows you to build a successful and efficient marketing plan for your business, free of charge. Also, it relies on hashtags, so you can use them to target the right group of people for your campaigns.
Furthermore, it brings you organic traffic, which is the best thing that can happen. You can use social media to interact with your clients, be a part of honest conversations, and connect on a personal level. You can get their feedback and make improvements. This is an excellent way to say, “We are here and listening to what you have to say!”
One of the things that social media takes great pride in is building a community of like-minded people. It is a gathering place for individuals to share their thoughts and opinions and connect with others. As a result, you will create an honest and transparent connection with the people most important for your business’s success.
Another great benefit of organic social advertising is that it allows you to use user-generated content. People share things on social media all the time. You can organize a contest, giveaway, or a special discount and ask people to create videos that advertise your business. Share the videos on social media, and reward the best entries at the end.
This way, you get to engage your users to become active members of the community. You also get social proof that many people follow your business. Furthermore, your marketing team gets a huge help because the users are creating content.
The more you use social media, you will quickly discover that this is a perfect channel for sharing your brand story.
Create a hybrid strategy by combining paid and organic social
As you can see, both of these approaches have tremendous benefits. Instead of determining which is better for your business, you should combine them and create a winning hybrid model.
Use organic social media to build a connection with your clients. Acquire data, analyze it, and start creating unique content. Once you build a community and get organic traffic, you should include paid social media elements.
That will be a great booster that will push the most successful offers into the spotlight. Only by combining the two strategies will you be able to grow your business and keep up with the competition. You are getting the best of both worlds.
Paid vs. organic social media – create a hybrid strategy and win the market
Your business needs all the help it can get. But, it also requires innovative thinking. When discussing paid vs. organic social media, you must be aware of the downsides. Paid social requires smart investments, or you will quickly lose money. Also, keep in mind that social media was not built for business. It is only becoming a part of it now. On social media, you can quickly go from hero to zero because the power of people is too strong. Be mindful of what you say online and how you create your marketing strategy. Have those words of caution in your mind while you try to create a hybrid strategy. Remember, all businesses are doing it. You just need to find a way to integrate this strategy into your business plan. Best of luck!
META DESCRIPTION: Today’s talk is about paid vs. organic social media and how you should use them to create a hybrid strategy. Here is everything you need to know!