LinkedIn: How to Create Engaging B2B Content

LinkedIn has published a new, 17-page pocket guide on effective B2B creative, which highlights some of the key elements to consider when putting together your campaigns, in order to create ‘thumb-stopping’ moments.

“The ‘thumb stopper’ refers to a piece of content on the feed so eye-catching, attention-grabbing, and intriguing that it causes a user to stop scrolling and take notice. There’s no surefire formula for creating thumb-stopping content. Powerful creative is what makes the magic happen, and it can only come from talented marketers and creators possessing a keen understanding of their audiences.”

As explained by LinkedIn: