With the vaccine roll-out now well underway, many parts of the world are gradually entering a rebuilding phase, which will see increase economic growth and investment, and new opportunities for many brands to expand their operations in-step.

But in order to do that, you may need to freshen up your approach to appeal to the new market. Indeed, perceptions have been altered, impacted businesses will have less funding for investment, and the very means of communicating what you do may also need to change as a result of pandemic-inspired shifts.

What’s working on Instagram in 2021, and which elements should you be adding into your Instagram marketing approach?

That what the team from Mention sought to find out with its latest research report, teaming up with Hubspot to analyze over 100 million public posts, from a million users, to establish key trends and shifts in Instagram user engagement.

LinkedIn has shared a new overview of its various ad targeting options, along with some tips to help maximize your campaign performance, and reach the right consumers at just the right time via LinkedIn ads.

eCommerce brands are using Instagram to reach new customers, grow their audience, and engage with existing customers.

In fact, did you know that over 2 million businesses connect with people on Instagram, and that, in a recent survey by Facebook, 81% of respondents said that Instagram helps them research products and services?

Source: https://www.websitebuilderexpert.com/grow-online/image-optimization-guide/

Found a great post from Scienceofpeople. Check it out for a deeper dive on this topic.