Archives for October 2021

All Treats, No Tricks: Halloween for Brands

Halloween is fast approaching, and if you’re searching for insights into the latest trends and shifts, TikTok is the app of the moment, and could provide a helpful guide as to where people are leaning for the spooky season.

Data Never Sleeps – How Much Data is created every 60 seconds

If you’re like most people, you’re spending more time in social apps as you look to stay connected, you’re spending more money via eCommerce, stemming from store closures and restrictions, and you’re logging in to work from home, leading to new habitual behaviors.

Among the key notes (and again, these stats relate to what happens every minute):

  • YouTube users are watching 694,444 hours of video
  • Zoom hosts 856 minutes of webinars
  • TikTok users watch 167 million clips

source: SocialMediaToday