How To Buy A House – As Told By Memes

This graphic outlines the home-buying process – from finding out if homeownership is a viable option to signing the closing documents – in a novel way: using “memes” to illustrate each step of the process. Millennials are more inclined to react positively to messaging that uses memes, which they are likely to regularly see in their social media feeds and on websites like Reddit, than the content of typical real estate marketing materials.




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