What tops America’s home improvement list?


Houzz has become an invaluable resource for homeowners and other consumers who are researching, planning and managing remodeling, building and decorating projects, giving us unique insight into what projects are getting the most attention, and in which regions of the country.

The Joint Center for Housing studies recently stated that home remodeling activity is expected to remain weak through the first half of 2012. Given the enormous volume of activity on Houzz, from saving and sharing ideas to researching and contacting building, remodeling and design professionals, we wanted to answer the question: in this economy, where are people focusing their home improvement efforts?

We are sharing those insights with our community in a study and infographic entitled “What tops America’s home improvement list?” released today. The data provides unique insights into the type and relative volume of planning and research activity occurring for specific home improvement projects, insights that can help guide the marketing efforts of home design professionals, retailers and manufacturers.

Some of the key findings include:

  • Americans increase their home improvement activity around closets and entryways in the fourth quarter
  • Most major metros make kitchens the top priority, but Los Angeles and Miami gave bathrooms the top spot
  • San Francisco, Seattle and Miami prefer modern or contemporary kitchens; other metros opt for more traditional styling.

More good stuff at Houzz.com

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