Reading List

The Dip – Seth Godin

The Thank You Economy – Gary Vaynerchuk

The Carpenter – Jon Gordon

UnMarketing – Scott Stratten (2rd edition ©2017 is best)

Raving Fans – Ken Blanchard, Sheldon Bowles

Speaking the Languages of Miracles – Deanna Scott

Everybody Matters – Bob Chapman & Raj Sisodia

The Compound Effect – Darren Hardy

Becoming A Category Of One – Joe Calloway

Mindset: The New Psychology of Success – Carol Dweck

Contagious: Why Things Catch On – Berger, Jonah

The Icarus Deception: How High Will You Fly? – Seth Godin

Love Is the Killer App: How to Win Business and Influence Friends – Tim Sanders

The Power of Who: You Already Know Everyone You Need to Know – Bob Beaudine

The Slight Edge: Secret to a Successful Life – Jeff Olson

The SPEED of Trust: The One Thing That Changes Everything – Stephen M.R. Covey

The Experience Economy: Work Is Theater & Every Business a Stage – B. Joseph Pine & James H. Gilmore

Authenticity: What Consumers Really Want – James H. Gilmore & B. Joseph Pine II

The Art of Possibility: Transforming Professional and Personal Life – Rosamund & Benjamin Zander

Work Like You’re Showing Off – Joe Calloway

Delivering Happiness – Tony Hsieh

To Sell Is Human –Dan Pink

Vital Friends – Tom Rath

Influence – Robert Cialdini

The Energy Bus – Jon Gordon

The Fred Factor – Mark Sanborn

First Things First – Steven Covey

Smart Talk for Achieving Your Potential -Lou Tice

Eat, Move, Sleep – Tom Rath

Influence – Robert Cialdini

Purple Cow – Seth Godin

Pre-Suasion – Robert Cialdini

Humans are Underrated – Geoff Colvin

Grit – Angela Duckworth

Captivate – Vanessa Van Edwards

Vital Friends – Tom Rath

Big Magic – Elizabeth Gilbert

Curious – Ian Leslie

Braving the Wilderness – Brené Brown

Talking to Strangers – Malcolm Gladwell

Whale Done! – Ken Blanchard

This is Marketing – Seth Godin

The Conversion Code – Chris Smith