Email Marketing and Why it’s So Important

Even with social platform usage continuing to rise, email remains a key element of any effective digital marketing strategy, providing a direct connection between you and your target audience, and facilitating a range of engagement benefits.

When it’s done right.

Top Key Instagram Metrics Every Marketer Should Know

What’s the most important metric for growing your Instagram audience and engagement?

Is it reach and/or impressions? What about follower growth, or average engagement rate?

Tracking the right metrics is crucial if you want to maximize your Instagram marketing efforts, but it may not always be clear where to start, or which specific elements are of most importance for your brand.

YouTube Audio Ads vs. Video Ads – Which Performs Better?

With more people now tuning into YouTube’s audio-only options, including YouTube Music, last November, YouTube announced the addition of audio ads in order to give marketers more options for connecting with their target audiences.

But are they effective – and how do they compare to YouTube’s regular video ad options, in terms of creative approach and response?

SOURCE: SocialMedia Today

Succeed with Video on Each Social Network

The team from Breadnbeyond share their tips for success in this infographic.

Are you looking for ways to improve your social media marketing strategy? Want to know how to incorporate video on each social network?

9 Internet Safety Tips

eCommerce has seen a massive rise over the past 12 months, with the COVID-19 lockdowns forcing most of us to find new ways to shop, exacerbating already established trends away from physical stores and towards more advanced, streamlined online buying.

Social Media Image Size Guide for 2021 [Infographic]

Visuals are a key element of any successful social media strategy, with the right image or video able to grab attention and stop users as they scroll through their busy feeds.

The 8 Best Social Media Platforms For Business in 2021 [Infographic]

Are you considering your social media plan of attack for the year ahead? Want to know the best social media platforms to help you grow your small business?

Internet Usage In 2020: The Year We Stayed At Home

In the age of smartphones, the internet dominates our lives. From shopping to banking and entertainment to work functions–they’re all online these days. 4.5 billion people–or 59%–of the global population, used the internet today and this number is set to grow. To put the numbers into perspective, there were only 1.7 billion internet users in 2012 when these figures were first published.

Top 10 Social Media Trends for 2021