Design Trends for 2023

Looking for ways to make your visuals stand out in 2023?

This could help – the team from Venngage have put together a new overview of key visual trends in infographics, and how you could look to present your data in the new year.

The trend notes incorporate several key design updates that you’ve likely noticed of late, including Spotify’s festival flyer format for its year-in-review listings.

There could be some valuable notes for your brand – check out Venngage’s full overview below.

How to Boost Your Digital Marketing ROI

tacks of coins sprouting leaves at their tops.

Another brilliant post from contributor Mary Aspen Richardson

A good Return On Investment (ROI) is what we all hope for, in marketing or otherwise, but it doesn’t come easy. Whether you’re a new or seasoned marketer, challenges abound. As digital marketing becomes more competitive, expansive, and experimental, there are no entirely safe investments with guaranteed positive outcomes. Still, there are many ways to boost your digital marketing ROI – as we’ll see today.

What’s an excellent digital marketing ROI?

First, if you’re looking to boost your ROI, you likely already know the basics. The term refers to your final returns and is more easily calculated by dividing returns by the investment cost. You can use this number as-is, multiply it by 100 to get a percentage value, or divide returns by costs to obtain an x:y ratio. So, for example, a return of 100 on a cost of 25 would be a 4:1 ratio.

What you may not know is what constitutes a good ROI, however. Marketing ROI statistics find that a 5:1 ratio is decent, and anything beyond that is good. That also refers to total ROI, the sum of all your channels’ ROI values.

Indeed, different channels have notably different typical ROIs. For some examples:

  • Email marketing boasts a staggering ROI of 36:1
  • Pay Per Click (PPC) has a modest ROI of 2:1
  • Paid social media have a riskier ROI of 19:20

That does not mean some channels are best ignored, however. Where a standalone channel’s ROI may be unimpressive, omnichannel marketing requires that you combine channels. In doing so, one can enhance the other and produce a much more effective customer journey.

A black calculator next to a sheet on investment costs and returns.

How to Boost Your Digital Marketing ROI

If this sounds complex, it doesn’t need to be. In some order, consider the following steps to consolidate your channels, optimize your campaigns, and ultimately see better ROI across the board.

#1 Leverage marketing automation

First, omnichannel marketing can indeed be quite hectic. To keep your efforts seamless, you can begin by employing marketing automation. Whether your size or market position, satisfying your current customers and growing your customer base with marketing automation are feasible goals.

For one, marketing automation is a great way to secure clients; such tools as Customer Relationship Management (CRM) solutions can allow you to drill down into customer analytics. In contrast, marketing automation solutions can free up your time for more creatively demanding tasks. Depending on your automation solutions, you may also be able to collect customer feedback more consistently, automate outreach, and more. Finally, if applicable to your business, automation can expand your operations beyond working hours, increasing your final revenue.

#2 Hybridize and expand your channels

As you do, remember not to fall into the reverse trap of avoiding new channels because expanding sounds daunting. While your business may benefit more from focusing on just a few channels that best resonate with your audiences, diversification is generally an asset worth the effort.

Toward this end, you may dig into historical data, audience and customer insights, and other relevant data points to create a hybrid strategy. For such strategies, you may combine the following:

  • Organic and paid channels
  • Digital and physical channels
  • Inbound and outbound marketing tactics

Depending on your analytics and audiences, this may be just what you need to boost your digital marketing ROI by offering a holistic, satisfying customer journey. Consider what channels may best augment the journey and proceed accordingly.

A visualization of a customer journey on a sheet of paper on a table.

#3 Keep your metrics in mind

As you do, however, you must keep an eye on relevant Key Performance Indicators (KPIs). That is a highly subjective matter that strongly depends on your business needs and goals. Pinpointing valuable KPIs and avoiding vanity ones is an excellent starting point.

Covering the basics, KPI.org defines good KPIs as ones that:

  • Provide objective evidence of progress toward achieving the desired result
  • Measure what is intended to be measured to help inform better decision making
  • Offer a comparison that gauges the degree of performance change over time
  • Can track efficiency, effectiveness, quality, timeliness, governance, compliance, behaviors, economics, project performance, personnel performance, or resource utilization
  • Are balanced between leading and lagging indicators

Marketing-wise, this would mean pinpointing campaign-relevant and goal-relevant KPIs. Total impressions only say so much about a conversion-minded campaign, for instance, while they’d be a key KPI for brand awareness campaigns.

#4 Identify areas for improvement

As you dig into your analytics and re-align your campaigns with your goals, you will soon have the opportunity to examine your overall marketing strategies. With a customer journey map, you may explore different touchpoints and strategies to identify shortcomings.

Granted, doing so may take effort and requires you to correctly decipher your KPIs. Still, it’s one of the best ways to boost your digital marketing ROI as you optimize the entirety of the journey.

A pen on a notebook next to a white tablet on a table.

Potential areas for improvement depend on your existing strategies but may include:

  • Search Engine Optimization (SEO) strategies; on-page, off-page, and technical optimizations
  • PPC campaigns; copy, Calls to Action (CTAs), targeting, duration, and more
  • Email marketing; audience segmentation and targeting, behavioral email triggers, outreach timing, and so on

While exact optimization routes are highly subjective, the previous steps should help approach this one strategically. Go beyond how an individual channel or strategy looks or performs and focus more on how it improves or inhibits the overall customer journey.

#5 A/B test diligently and keep monitoring your efforts

Finally, as outlined manifold, there is no one-size-fits-all approach to marketing. What works for one business or one customer segment may not work for the next, and what works today may not work tomorrow. As such, you A/B must test your optimizations and keep a consistent close eye on your campaigns.

The need for the latter should be self-evident; not monitoring your campaigns to address sudden performance changes can spell disaster. The former may not need much elaboration, as A/B testing is the safer route. Indeed, statistics find that A/B testing is relatively prominent and embraced:

  • Some 77% of companies are running A/B testing on their website. About 60% of companies perform A/B tests on their landing pages, and approximately 59% perform email A/B tests.
  • Only 7% of companies believe it’s challenging to perform A/B tests.
  • One out of eight A/B tests drives significant change.

Therefore, following these established practices should offer an excellent safeguard against performance fluctuations and commitment to hasty, ineffective changes.

A focus photograph of a graph on a laptop screen.

Work smarter, not harder, to boost your digital marketing ROI

In summary, to boost your digital marketing ROI, you require a strategic approach. They must begin with a firm grasp of your historical performance data and audience insights to best inform change. They require careful consideration of existing channels and strategies, embracing diversification and expansions with some relevant marketing automation. Finally, they need an attentive eye on relevant KPIs and the performance of ongoing campaigns while ideally having thorough A/B testing to inform data-driven decisions.

While brief, we hope this article helped you get started. ROI improvements are not easy and come with no guarantees, but they’re very much worth the effort.

Meta: If you’re looking for ways to boost your digital marketing ROI but don’t know where to get started, we’re here to help.

Keyword: boost your digital marketing ROI

Image sources:

https://pixabay.com/photos/money-profit-finance-business-2696219/
https://www.pexels.com/photo/black-calculator-near-ballpoint-pen-on-white-printed-paper-53621/
https://pixabay.com/photos/customer-journey-design-thinking-1836825/
https://www.pexels.com/photo/photo-of-pen-on-top-of-notebook-3183170/
https://www.pexels.com/photo/graph-on-laptop-screen-3861957/

The Importance Versus Annoyance of Two-Factor Authentication

Do you use two-factor authentication, or some other form of advanced password protection for your social media accounts?

Have you ever been locked out of your account due to advanced protection measures?

Two- or multi-factor authentication adds an additional level of friction to the log-in process, which can be frustrating day-to-day, as you need to use a secondary device to access your account. But at the same time, it’s one of the best ways to protect your account from hacking – as is reflected in this new survey by Beyond Identity.

 The 45-Minutes Instagram Engagement Plan

Are you struggling to dedicate the time required to maximize your Instagram engagement? Want to learn how to achieve social media success in just 45 minutes per day?

The team from The Social Momma share their Instagram engagement strategy in this infographic.

A Guide for Creating Instagram Reels

Here are the video specs, tools and Reels core features that any creator can use as a reference or learning guide for creating Instagram Reels.

The Internet Every Minute (2022 Version)

It’s amazing to consider the amount of connected activity these days, as we become increasingly reliant on the internet for social connection, entertainment, work, shopping, etc.

That’s become even more evident in recent years, with the pandemic sparking a new shift to working from home, which means that, increasingly, more and more people are reliant on the web for virtually everything they do.

Social Media Marketing Myths You Should Stop Believing

an iPhone with a social media folder full of social media apps

Another great guest post from Mary Aspen Richardson.

Social media marketing is a crucial aspect of any business these days. If you ignore it, you risk losing a lot of profit and growth. However, there is a lot of misinformation about what social media can or cannot do for you. So, we will talk about social media marketing myths you should stop believing.

1. You Can’t Adequately Assess Social Media Marketing

It is usual for folks new to social media marketing to get lost in the data. This is because there is just too much data, and it is hard to go through it all. However, while it may be hard to find, it is there; you just need to know where to look. And if you don’t know where to look, or you’re just new to social media marketing, the best approach would be to hire professional digital marketers or a social media manager. They will know what to look for to measure your marketing accurately.

A person holding a phone with social media marketing statistics displayed on it

However, you must be careful who you hire to help you assess your social media marketing. Another reason this social media marketing myth exists is that inexperienced marketing companies often mislead their clients because they don’t know what they’re doing. Also, if you don’t want to work with professionals at all, there are several digital tools available to assist you in tracking your marketing. 

2. The Audience Will Come To You

We’d all love to be able to go on any social media platform and gain new customers solely on the strength of our products or services. That, however, is impossible. You can’t simply target the platform with advertisements and hope for new customers. Social media marketing relies on a mix of organic and paid advertisements, and for that to work, you must follow your target audience. Instead of choosing a platform just because it has the most users, you should do some preliminary research. Determine which platform your customers use and where they spend the most time. Then, you can create an account and attempt to establish a social media presence.

Furthermore, different social networks will employ different methods to offer advertisements to consumers. For this reason, you need to examine your customers’ interest in the platform and how they engage with it. This is the only way you’ll be able to create a compelling social media marketing campaign and boost your following. Not only that, but knowing your core customer is essential if you want to work on your numbers and attract more followers.

3. You Must Be Present on All Social Media Networks

You may have heard that you must have a social media presence on all major platforms to succeed. That is, however, not the case. Trying to be on all major platforms at once can even hurt you. Managing your social media accounts can be time-consuming and frustrating, and it may end up costing you more than it’s worth. You can’t be everywhere at once, just as in real life. Consider concentrating on one or two platforms if you’re just starting a social media strategy. Make sure that you are giving those platforms all of your attention. Only once you believe you’ve saturated one platform should you move on to another. For most businesses, reaching all of their potential customers on a single platform takes years. Therefore, take your time with just a couple and see where it goes.

It is a good idea to concentrate on only one or two platforms for social media marketing.

4. Only Certain Brands Can Benefit From Social Media Marketing

Many wrongly believe that only companies selling distinctive goods (like clothing, shoes, and jewelry) can benefit from social media marketing. But that is not true. Almost any company can gain from incorporating social media marketing strategies. All you need to do is devise an effective social media marketing strategy. Dental care, property, employment, and decorative items are all regularly promoted on people’s social media feeds. It’s important to stress that virtually any company can benefit from implementing a social media marketing strategy. It doesn’t matter what it is that they’re selling. The only necessary thing is to zero in on your target customer. Everything else will take care of itself.

5. Social Media Advertising Is Expensive

Some people would let you believe that social media marketing is only effective if you spend a lot of money. However, social media can be incredibly affordable if you do it the right way. With some planning, your business can thrive on social media without putting a massive dent in your budget. The amount of money you will need to spend on social media marketing is going to depend on three factors:

  • How large is the target area of your ad? Are you looking for local customers or international ones?
  • How much money do you want to spend on one day of advertising?
  • How many days do you wish your ad to run for?
A person holding burning bills

Caption: Social media ads can be inexpensive if you know what you’re doing. So stop believing such social media marketing myths.

6. Quantity Over Quality

You’ve undoubtedly heard that you must post regularly to operate an effective social media marketing strategy. While this isn’t precisely a social media marketing myth, since quantity is vital, taking that phrase as an absolute may force you to concentrate on the wrong things. Striving for more posts is counterproductive if you ignore the quality of your posts. We’ve seen far too many businesses read a social media marketing guide and then approach it as if it were a quota to fulfill.

Companies will begin spamming empty and hollow posts that do not connect with their audience to meet the required quantity of posts. Many businesses get caught up in the rat race and lose sight of what makes them unique. The best approach to standing out on social media is to be loyal to yourself and concentrate on quality. And with that said, hopefully, now you how what social media marketing myths you should stop believing.

Meta description: If you want to improve your marketing on social media, here are a few social media marketing myths you should stop believing in.

Keyword: social media marketing myths.

Images used:

https://unsplash.com/photos/lqyqm2ICIcY
https://unsplash.com/photos/Ebb8fe-NZtM
https://unsplash.com/photos/mr4JG4SYOF8
https://unsplash.com/photos/mQTTDA_kY_8

11 Tips to Improve and Refine Your SEO Strategy

How are your webpages ranking in Google search results? Seen any fluctuations or impacts in recent months?

Most websites have had to deal with some fairly significant declines in their search referral traffic of late, as Google continues to refine and improve its SERP rankings based on whatever it believes will provide the best results, and therefore keep people coming back to Google for their search needs.

The Best Social Media Platform for Your Brand’s Video Marketing

Any marketer worth their salt knows that creating video content is an important part of a brand’s marketing strategy, but knowing where to spend your effort and budget can be daunting. If you’re wondering where you should concentrate your video marketing efforts, look no further. In this infographic, we’ll be drilling down on some of the most important stats for the three main video-centric social media platforms – TikTok, Instagram, and YouTube – so you know the best way to move forward with your video content creation.