7 Visual Trends Set to Dominate in 2023

Looking to update your visual content approach in 2023?

This might help – the team from Depositphotos have put together a new overview of the key visual trends that they think will gain big traction throughout the year, which could give you some guidance on where you should be looking, in order to being a fresh perspective to your images.

There are some good tips here, which align with broader industry trends, based on Depositphotos usage and expert insight.

 The 45-Minutes Instagram Engagement Plan

Are you struggling to dedicate the time required to maximize your Instagram engagement? Want to learn how to achieve social media success in just 45 minutes per day?

The team from The Social Momma share their Instagram engagement strategy in this infographic.

A Guide for Creating Instagram Reels

Here are the video specs, tools and Reels core features that any creator can use as a reference or learning guide for creating Instagram Reels.

The Internet Every Minute (2022 Version)

It’s amazing to consider the amount of connected activity these days, as we become increasingly reliant on the internet for social connection, entertainment, work, shopping, etc.

That’s become even more evident in recent years, with the pandemic sparking a new shift to working from home, which means that, increasingly, more and more people are reliant on the web for virtually everything they do.

11 Tips to Improve and Refine Your SEO Strategy

How are your webpages ranking in Google search results? Seen any fluctuations or impacts in recent months?

Most websites have had to deal with some fairly significant declines in their search referral traffic of late, as Google continues to refine and improve its SERP rankings based on whatever it believes will provide the best results, and therefore keep people coming back to Google for their search needs.

Paid vs. organic social media – how to create a hybrid strategy

Another great article from Mary Aspen Richardson

There is a massive debate on whether paid advertising is better than organic. Organic traffic is always the best because it proves that SEO optimization and your content make a difference. However, there are also many benefits of paid ads that you cannot get with organic advertising. Like any other advertising strategy, social media advertising splits into two groups – paid vs. organic social media. Instead of determining which is better for your business, we want to talk about combining the two approaches and teaching you how to create a hybrid strategy. Let’s start!

The difference between paid social and organic social advertising

Just like with search advertising, paid social includes all options where you pay to get an ad displayed. Pay-Per-Click is the most popular option, showing promising results on social media.

Organic social is still very popular. All it takes is hard work, dedication, and time. But, it is a super effective way to build your online audience, considering it’s free.

Caption: Paid advertising on social media has the power to get your best offers in front of the right people.

Why you should use paid social advertising

A lot of people don’t like paid advertising because it costs money. And, if you don’t do it the right way, you will not get positive results. With that in mind, paid advertising on social media can be more beneficial than any other paid option you tried before.

It is no secret that people use social media to find inspiration. They often browse creative channels to find ideas that could make their lives better. And, once they find something they like, people will buy it. That is why shoppers on social media are more susceptible to paid advertising, which is a huge benefit.

Another thing to remember is that paid advertising can boost those conversion numbers. If you find out that a specific offer is driving conversions like crazy, you must use paid advertising on social media. This way, you will get that offer in front of the right audience and reach more people than you have followers.

Furthermore, if you struggle with free social advertising for SEO or other reasons, paid advertising is an excellent way to break that algorithm and still get some views. Remember, this is a good way to connect with people if you don’t have many followers.

With paid social, you can also support your free social campaign. And, as a bonus, you get to target the right group of shoppers for that specific product. Try to thinks outside the box when using PPC. There are many creative tactics you can try, so give it your best shot!

The benefits of organic social

The most significant benefit of organic social media is that you don’t have to pay for it. As long as you have time and are dedicated and creative, there is nothing you cannot do. Social media allows you to build a successful and efficient marketing plan for your business, free of charge. Also, it relies on hashtags, so you can use them to target the right group of people for your campaigns.

Furthermore, it brings you organic traffic, which is the best thing that can happen. You can use social media to interact with your clients, be a part of honest conversations, and connect on a personal level. You can get their feedback and make improvements. This is an excellent way to say, “We are here and listening to what you have to say!”

One of the things that social media takes great pride in is building a community of like-minded people. It is a gathering place for individuals to share their thoughts and opinions and connect with others. As a result, you will create an honest and transparent connection with the people most important for your business’s success.

Another great benefit of organic social advertising is that it allows you to use user-generated content. People share things on social media all the time. You can organize a contest, giveaway, or a special discount and ask people to create videos that advertise your business. Share the videos on social media, and reward the best entries at the end.

This way, you get to engage your users to become active members of the community. You also get social proof that many people follow your business. Furthermore, your marketing team gets a huge help because the users are creating content.

The more you use social media, you will quickly discover that this is a perfect channel for sharing your brand story.

Create a hybrid strategy by combining paid and organic social

As you can see, both of these approaches have tremendous benefits. Instead of determining which is better for your business, you should combine them and create a winning hybrid model.

Use organic social media to build a connection with your clients. Acquire data, analyze it, and start creating unique content. Once you build a community and get organic traffic, you should include paid social media elements.

That will be a great booster that will push the most successful offers into the spotlight. Only by combining the two strategies will you be able to grow your business and keep up with the competition. You are getting the best of both worlds.

Paid vs. organic social media – create a hybrid strategy and win the market

Your business needs all the help it can get. But, it also requires innovative thinking. When discussing paid vs. organic social media, you must be aware of the downsides. Paid social requires smart investments, or you will quickly lose money. Also, keep in mind that social media was not built for business. It is only becoming a part of it now. On social media, you can quickly go from hero to zero because the power of people is too strong. Be mindful of what you say online and how you create your marketing strategy. Have those words of caution in your mind while you try to create a hybrid strategy. Remember, all businesses are doing it. You just need to find a way to integrate this strategy into your business plan. Best of luck!

META DESCRIPTION: Today’s talk is about paid vs. organic social media and how you should use them to create a hybrid strategy. Here is everything you need to know!

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The Best Social Media Platform for Your Brand’s Video Marketing

Any marketer worth their salt knows that creating video content is an important part of a brand’s marketing strategy, but knowing where to spend your effort and budget can be daunting. If you’re wondering where you should concentrate your video marketing efforts, look no further. In this infographic, we’ll be drilling down on some of the most important stats for the three main video-centric social media platforms – TikTok, Instagram, and YouTube – so you know the best way to move forward with your video content creation. 

7 Tips to Grow Your Audience on Every Social Media Platform

Are you looking for ways to get more social media followers? Want to grow your audience by sharing the right social media content?

The team from Giraffe Social Media shares their tips to get more followers in this infographic.

Digital Marketing ROI Statistics & Guide for 2022

Check out the post from WebsiteBuilderExpert