Key Types of Content Distribution Channels

Do you know the difference between ‘Paid’, ‘Earned’, and ‘Owned’ media channels, and how you can utilize each in your digital marketing approach?

Each plays an important, but different role, and understanding this, and how to utilize these tools, is key to mapping out an effective strategy and driving response with your marketing campaigns.

TikTok Impact on Audience Behaviors

Would you consider the time you spend on TikTok as ‘time well spent’?

That’s the core of what TikTok sought to find out via a new survey conducted in partnership with Kantar among more than 7,000 global TikTok users.

The results show that TikTok users are increasingly getting enjoyment and connection from the app.

Best Use of Audio on TikTok for Brands

TikTok has transformed the role of sound in social media.

Rather than it being an afterthought, for many, music has become the trigger point for the creative process. Creators will now seek out trending songs or sounds on TikTok, and make their content to suit, knowing that’s how it’ll be discovered.

That means that brands also need to consider their audio options in the app, and how they can align with the same trends. According to TikTok’s own research, 73% of users will “stop and look” at ads on TikTok with audio.

TikTok is a ‘sound on’ platform, and creating your campaigns with this in mind could end up defining your ultimate level of success in the app.  

Ever heard of ‘sonic branding’? Full article here.

7 Social Media Design Mistakes That All Marketers Need to Avoid

The team from Red Website Design share seven social media design mistakes you should avoid in this infographic.

Are you looking for ways to improve your social media presence? Want to learn how to get your social media images looking perfect every time?

How to Create a Powerful Marketing Funnel: The Ultimate Guide

Email Marketing and Why it’s So Important

Even with social platform usage continuing to rise, email remains a key element of any effective digital marketing strategy, providing a direct connection between you and your target audience, and facilitating a range of engagement benefits.

When it’s done right.

Top Key Instagram Metrics Every Marketer Should Know

What’s the most important metric for growing your Instagram audience and engagement?

Is it reach and/or impressions? What about follower growth, or average engagement rate?

Tracking the right metrics is crucial if you want to maximize your Instagram marketing efforts, but it may not always be clear where to start, or which specific elements are of most importance for your brand.

YouTube Audio Ads vs. Video Ads – Which Performs Better?

With more people now tuning into YouTube’s audio-only options, including YouTube Music, last November, YouTube announced the addition of audio ads in order to give marketers more options for connecting with their target audiences.

But are they effective – and how do they compare to YouTube’s regular video ad options, in terms of creative approach and response?

SOURCE: SocialMedia Today

Succeed with Video on Each Social Network

The team from Breadnbeyond share their tips for success in this infographic.

Are you looking for ways to improve your social media marketing strategy? Want to know how to incorporate video on each social network?