Prep your home properly before you put it on the market. Learn what tasks are worth the money and the best pros for the jobs
Selling a house is a major undertaking. Where do you begin? First you’ll need to establish a big-picture view of how to prepare it. This ideabook will help you do that, so you can get your home in shape to sell quickly at the best possible price (without breaking your budget).
Prevent injuries and tire damage while making a great first impression by replacing or repairing front paths
They’re the first thing visitors see when approaching your home (even before they get to the front door), which makes the driveway and front walk the keys to maximizing curb appeal. Here we’ll give you all the details on updating your front walk and driveway, from material choices to costs.
What a wild year it’s been. You could say that 2013 was the year of social media and you’d be correct. What was once a novelty for people bored and surfing on the ‘net has risen to be an industry in and of itself that companies large and small have embraced around the world as a powerful cornerstone of their marketing initiatives.
In case you got lost in the details of 2013, we’ve laid out all the notable moments of the year, month by month, in this handy infographic.
What was the most notable social media moment in your life in 2013? Let me know in the comments.
The marketing benefits of social media make it compelling to institute into an online marketing strategy.
Social media has evolved into active engagement with the consumer and has shown to increase a business’s exposure, improve search rankings, generate leads and grow business partnerships. As stated below, 40% of businesses who engage in social media have seen an increase in sales.
Found this post from Daniel Scocco on his great site: DailyBlogTips
Did you know that around 60% of all retail prices end with a 9 digit? No one is sure about why the digit 9 in specific, but most marketers and economists know that ending a price with it tends to increase sales.
For those who want empirical evidence, back in 2003 some MIT folks did a quite interesting study around the subject. The basically used a mail-order company that sells women’s clothing, and the priced the same pieces at three different levels: $34, $39 and $44. Care to guess the results?
The $39 price tag outsold the other, by a factor of 15% up to 30% in some cases. If you didn’t get the insight yet, let me re-phrase it: the same product sold more units with a price of $39 then with a price of $34!
The same results were found when they used $44, $49 and $54 price levels, as well as $54, $59 and $54. In other words, the price tag ending with a 9 virtually always outperformed the other price tags, were they higher or smaller.
Here’s the conclusion from the paper:
We have presented three ?eld experiments demonstrating that $9 price endings increase demand but that the effect is context dependent. The effect is stronger for new items that customers have seen less frequently in the past.
Pretty interesting huh? Here’s the link to the PDF if you want to read it in full.